LEADERSHIP AT ITS BEST

Leadership At Its Best (LAIB) promotes a cross-cultural exchange for various commodity and trade associations in one robust conference. LAIB participants experience training and development modules based on today’s leading thoughts, ideas and techniques.

Sharpen Skills, Build Connections

ARA's and Syngenta's Leadership At Its Best program has been rescheduled to Jan. 24-28, 2022, due to COVID safety protocols limiting the face-to-face networking that is a large part of the program's value. The program begins with two and a half days in Raleigh, North Carolina, and ends with two and a half days in Washington, D.C.

The conference focuses on various aspects of leadership training and the priority issues facing agriculture with the goal of empowering today’s leaders for tomorrow’s future challenges and opportunities. This intense three-day program begins with communications training geared toward sharpening oral and written communication skills.

What ARA members are saying:

“Very informative program. Gave me the insights & knowledge of how to get involved telling our story.”

– Matt Bingham, Valley Agronomics, LLC

"LAIB is a great program that provided me with the opportunity to network with leaders in agriculture from across the country. Through the program, I learned how to tell my story and how to be an effective advocate for agriculture."

– Nate Eitzmann, Asmus Farm Supply

“We are the pharmacists for the fields. We alone are the message." 

– Tim Watts, Wilbur-Ellis